NEUROADVERTISING

NEUROADVERTISING

Applying neuroscience and computational creativity 
to enhance the creative’s performance in advertising.

We want to help improve the creative performance in advertising by applying the latest discoveries in the neuroscience of creativity and the computer creativity fields.

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NEUROSCIENCE OF CREATIVITY

NEURO

DIVE IN

COMPUTATIONAL CREATIVITY

CC/AI

DIVE IN

Why 
voxelad

voxel

/ represents the minimum volume unit when the brain is going to be imaged.

ad

/ ad is short for advertising, meaning both advertising as a category and as a product.

All the articles.

/ discover our articles about neuroadvertising published by editorials or self–published until this moment.

BLOG

/ discover related articles about neuroscience of creativity and computational creativity written by our peers.

BIBLIO

The latests articles.

A General Definition of Advertising Creativity

Advertising is a major form of communication between companies and their customers. It uses creativity to position the image of the company, introduce new products… Why is it relevant?

Data.

/ dive into the most relevant data about neuroadvertising facts that we have discovered until now.

DATA

Have any doubts?

HELP

Meet the lab.

NEURO LAB

THINK OUTSIDE THE VOXEL

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Applying neuroscience and computational creativity to enhance the creatives' performance in advertising.

Systematic review of the definition of creativity, its subjects, its processes, and how to enhance its application in the advertising professional environments. Constructing a theoretical framework that includes both human creativity (using the latest principles in the neuroscience field) and computational creativity (using the latest principles in the artificial intelligence field).

ADVERTISING \ MEETS / NEUROSCIENCE

ADVERTISING MEETS NEUROSCIENCE