NEUROADVERTISING

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A General Definition of Advertising Creativity

Advertising is a major form of communication between companies and their customers. It uses creativity to position the image of the company, introduce new products… Why is it relevant?

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Applying neuroscience and computational creativity to enhance the creatives' performance in advertising.

Systematic review of the definition of creativity, its subjects, its processes, and how to enhance its application in the advertising professional environments. Constructing a theoretical framework that includes both human creativity (using the latest principles in the neuroscience field) and computational creativity (using the latest principles in the artificial intelligence field).

ADVERTISING \ MEETS / NEUROSCIENCE

ADVERTISING MEETS NEUROSCIENCE