NEUROADVERTISING

Meet the lab.

UOC COGNITIVE NEURO LAB.

Welcome to the

Cognitive Neuro Lab

The UOC’s Cognitive Neuro Lab research group aims to study the neural mechanisms underlying different cognitive processes through the use of non-invasive brain stimulation (NIBS) and brain imaging (fNIRS) techniques. It is part of the SGR research group “Cognitive Neuroscience and Applied Data Science Lab”, with reference “2021 SGR 01434.

MEET THE MEMBERS
DISCOVER THEIR PROJECTS
READ THEIR PUBLISHED WORK
GO TO THEIR WEBSIDE

We work in direct collaboration with this research group and their lab.

In the end, what is neuroadvertising without the neuro–partner?

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Applying neuroscience and computational creativity to enhance the creatives' performance in advertising.

Systematic review of the definition of creativity, its subjects, its processes, and how to enhance its application in the advertising professional environments. Constructing a theoretical framework that includes both human creativity (using the latest principles in the neuroscience field) and computational creativity (using the latest principles in the artificial intelligence field).

ADVERTISING \ MEETS / NEUROSCIENCE

ADVERTISING MEETS NEUROSCIENCE